Opportunity Assessment
New to a category, a channel or an occasion? Trying to understand how a particular demographic will alter the retail landscape? An Opportunity Assessment analyses all of the players in the market, looks at tangential categories and trends, speaks to leading edge experts, and goes in-home with influential consumers to deliver a robust framework of possibilities for your company to leverage.
Consumer Job Maps
Based on the work of Harvard professor Clayton Christenson, Consumer Job Maps lay out all of the unspoken reasons why consumers purchase a product or frequent a category. Using close to the consumer ethnographic research, trend analysis, and marketplace analytics, Consumer Job Maps identify the needs and wants of your consumer and allow your brand to tightly focus new product development efforts, marketing strategy and advertising campaigns.
Future Reinforcement
Sometimes you can do all of the “right things” in business but can be taken down by a trend, a fad or competitor you didn’t see coming. Future Reinforcing is a process that looks at your business through a series of impending technological, sociological and industry forces and develops strategies and playbooks to adapt your portfolio for future success.