Innovation Bootcamp 2.0: Modern Methods for Modern Brands
Innovation isn’t broken, it’s just outdated. Most organizations are still using yesterday’s playbook: brainstorming sessions disconnected from consumer reality, stage-gate systems that reward safety over speed, and siloed teams chasing different KPIs.
Innovation Bootcamp 2.0 rewires those habits. It’s built for today’s environment, where consumer behavior changes overnight, data floods in from every direction, and teams need to make confident decisions fast.
One Day Option:The Fundamentals of Modern Innovation
A full-day workshop for cross-functional teams who want to sharpen how they spot, define, and deliver new opportunities.
Participants learn how to:
Leverage AI for breakthrough insights: Use modern tools to connect dots across social signals, trend data, and voice-of-consumer inputs.
Turn consumer data into clear innovation roadmaps : Translate noisy inputs into structured, prioritized opportunity spaces.
Align R&D, marketing, and insights: Create a shared innovation language and process that accelerates collaboration.
Differentiate, don’t just iterate: Learn frameworks to assess whether new ideas create real advantage, not just line extensions.
Reduce risk through data-driven creativity: Replace guesswork with tested models for identifying high-potential concepts.
(Available virtually or in person.)
Two Day Option: Advanced Innovation Strategy & Futureproofing
For teams whose daily work centers on innovation (R&D, insights, brand strategy, and growth leadership) the second day goes deeper.
Second Day highlights:
Futureproofing frameworks: Explore emerging cultural, technological, and regulatory forces (like MAHA, GLP-1, and sustainability mandates) and their impact on category strategy.
Portfolio visioning: Map near- and long-term opportunity zones to balance renovation and disruption.
Advanced idea refinement: Apply consumer jobs-to-be-done, sensory and emotional mapping, and rapid prototyping principles to sharpen ideas.
Innovation architecture training: Build a repeatable system that scales learning across the organization.
Facilitated wargame and scenario sprint: Test your innovation strategy against plausible futures and competitor responses.
(Available as an add-on to the one-day session or as a standalone advanced module.)
Executive Option: Innovation Briefing
A fast, high-impact session designed for senior leaders who need clarity on the modern innovation landscape without committing to a full-day workshop. This three-hour executive briefing focuses on alignment, decision-making, and strategic implications for the organization.
This session is ideal for executive teams, business unit leaders, heads of R&D and marketing, or anyone responsible for guiding innovation strategy from the top.
Includes:
A briefing on the forces reshaping innovation today, including cultural shifts, regulatory pressure, GLP-1 effects, MAHA, and emerging consumer codes.
• A modern innovation framework that shows leaders how to pressure-test strategy, define opportunity zones, and reduce organizational friction.
• A discussion on data-driven decision making and how teams can integrate consumer signals, AI tools, and upstream insight more effectively.
• A short scenario exercise to examine how near-term futures could reshape categories, brand roles, and portfolio priorities.
• Clear recommendations for how leaders can support faster, more aligned innovation inside their organization.