Successful business starts with putting your resources behind the right things and leaving them there. So much is lost from constantly second guessing your choices, restarting initiatives and losing ground to your competition. Malachite (mala-KITE) helps bring focus to your business—focus on the right consumer, the right opportunity and the right idea. What is Malachite?
•Uncover the trends and issues your business should be paying attention to
•Develop actionable insights about your consumer, your competition and your brand
•Create healthy pipelines of new product ideas, concepts and prototypes
•Advise leaders on the best strategies for long-term growth
•Harness your company’s underutilized technology
•Lead training for teams on best in class innovation
New to a category and trying to determine where you should play? Looking to drive more incremental sales from your current consumer? Have a proprietary technology but not sure how to translate it into a profitable product? We can help.
We’re focused to help you focus. Malachite specializes in front-end innovation and strategy for CPG and foodservice companies. Every project is unique, no cookie cutter frameworks or recycled strategies.
Areas of Expertise
While we have experience across CPG, we are especially knowledgeable about the following topics:
* The low-income consumer
* Natural/Organic category and consumer
* Weight Management—future trajectory
* New retail (e-commerce and beyond)
* Indulgence and Premium categories
* Go-to-market strategies in: Club, c-stores, discount, drug and dollar
* Front of House/Back of House innovation in foodservice
* The future of snacking (Kid and Adult)
* Gut health/Fermented food and beverage strategy
* Brand trust and transparency