Finding focus for your business


Successful business starts with putting your resources behind the right things and leaving them there. So much is lost from constantly second guessing your choices, restarting initiatives and losing ground to your competition. Malachite (mala-KITE) helps bring focus to your business—focus on the right consumer, the right opportunity and the right idea. What is Malachite?

Malachite helps you…

Uncover the trends and issues your business should be paying attention to

Develop actionable insights about your consumer, your competition and your brand

Create healthy pipelines of new product ideas, concepts and prototypes

Advise leaders on the best strategies for long-term growth

Harness your company’s underutilized technology

Lead training for teams on best in class innovation


Our Services

New to a category and trying to determine where you should play? Looking to drive more incremental sales from your current consumer? Have a proprietary technology but not sure how to translate it into a profitable product? We can help.

Product Innovation and Brand Strategy»

Technology and Product Development»

Strategy and Innovation Coaching and Training»

The Malachite Philosophy

We’re focused to help you focus. Malachite specializes in front-end innovation and strategy for CPG and foodservice companies. Every project is unique, no cookie cutter frameworks or recycled strategies.

The Five Pillars of the Malachite Philosophy »

Weekly Dispatches

“Culture Matters” is our weekly email covering everything interesting in CPG, innovation, business, trends and strategy. Stay informed on the culture of your consumer and your industry.

Subscribe to “Culture Matters”»

Check out the Archive of past issues


Areas of Expertise

While we have experience across CPG, we are especially knowledgeable about the following topics:

* The low-income consumer

* Natural/Organic category and consumer

* Weight Management—future trajectory

* New retail (e-commerce and beyond)

* Indulgence and Premium categories

* Go-to-market strategies in: Club, c-stores, discount, drug and dollar

* Front of House/Back of House innovation in foodservice

* The future of snacking (Kid and Adult)

* Gut health/Fermented food and beverage strategy

* Brand trust and transparency


Our Practice

We are a small group of passionate individuals with decades of experience in consumer research, team facilitation and innovation best practices.


"The successful warrior is the average man, with laser-like focus." —Bruce Lee