Consumer Culture is Fascinating…

…and I assume you think so too. Unless you deeply understand your consumer, you’ll never successfully be able to create products, brands, packaging or messaging that is truly impactful. Too often, as CPG experts, we begin to believe that our consumer is just like us—same tastes, same lives, and same paycheck. That leads us to to start making decisions with little or no empathy for our true consumer.

FoodStuff is Malachite Strategy’s weekly email newsletter meant to counteract this tendency and keep you in touch with consumer culture. Every week we publish a status report on some of the newest launches in CPG along with a thoughtful and thorough analysis of what this means for your business. Want to apply this type of rigor to your business? Contact Malachite today.